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From the art

Konnichiwa, I'm Gonçalo Melo and I’m a UX Designer living in Amsterdam for 5 years. I love creative hats and a warm chai.
Focus on tinkering concepts people love.
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I have passion for creating brands that resonate and connect with their target audience augmenting people's well-being.
ServicesContact

Coosty is a simple payment manager for

subscriptions

Project:
Role:
Date:
Type:
Description:
Coosty
Gonçalo - Main Designer
June 2020
App
App that is a simple payment manager for subscriptions
I believe that is too difficult to manage all the subscriptions that we have whether they are online and offline. Many times I don't want to register for a newspaper because I am not completely aware of the payment system of the newspaper and then I need to call/email the Customer Service...

And I hate that! This solution is an integrated solution that consists of a system of managing payments whether are service online subscriptions whether offline subscriptions + payment system that offer several transparent solutions.
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Goals:
- manage contracts subscriptions
- be clear about all subscriptions
- offer new types and communication between customers and companies
Process
Our process was to analyse the reasons why there is a problem, and which problems exists between subscribers and companies. Great part of the interviewees said that usually there is a great difficulty on cancelling contracts, and also they don't know what they actually held in their contract. In addition to this, some companies we come across communicated that the process of having cancelling contracts occupies a great part of the companies' budget.
Our solution was to create a simple manager of subscriptions, where you can view, analyse, extend and cancel your subscriptions whenever you want.
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Target Group
- Subscribers
- companies that have subscribe revenue streams
Failures and Learnings
When I started development and showed the app to the potential clients they seemed confused about which apps I was mentioning about, and also it was difficult to decide which programs specifically I was mentioning.
Final design
The final design focuses on an app that you craves for management of all the subscription details.

Root-in is a simple app manager to boost

digital well-being, for Iphone

Project:
Role:
Date:
Type:
Description:
Root-in
Gonçalo - Main Designer
June 2020
App
Well-being platform to control the time you spent online
This project was made for an university course, and it consists on creating an app that manages all the apps you have been using, and control how much time you want to spend on them, making you obligated and unable to use your phone for a certain period of time, which you previously stated.
It focuses on being clear about what you are doing, and that you do not spend too much time online, and making you not distracted by your own phone.
We crave to minimize the time online as much as possible, and we wanted to make people aware about their time online.

We created 4 main mental state options, where you have some available apps for: working mode, study mode, gym mode, and dating mode.
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Goals:
- Don't distract from your life
- Control all apps
- manage time spent in phone
- Have a "mental state Options"
- Very very simple
Process
Our main reason for the creation of this app was that after much studies, and also observing the life of western society in general, we saw that there is a trend to use excessively the smartphone, and it has been distracting people from their lives. On average a person spends 3 hours a day on the phone, and a great part of the people do not consider their time spend in the most smart way.
The most easy to track reason why people use so much their phones is due the notification system, that constantly stimulates people to look to their phones.

Our question was: What if you choose the notifications and the apps you want to use?
Therefore, our conclusion was to create a system where customers could pre-chose which notifications they would like to get.
Target Group
- People who want to minimize their time online as much as possible
- young people especially
Failures and Learnings
The final design is clean and shows the most basic and straight to the point features of the app. Other settings were added via the iOS Settings based on user request.
Some early sketches displayed multiple programs on the main screen and used country flags. One of the early designs uses a blue and dark visual style that I later on retired.

When I started development and showed the app to my friends they seemed confused about which which apps I was mentioning about, and also it was difficult to decide which programs specifically I was mentioning.
Final design
The final design focuses on doing one job well: selecting apps that you want to get notifications, by "mode". Features such as focus, as tasks, are included in the final version of the product.
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One of the most unique aspects of Root-In is the mode features where you can select what you want, for the period of the day.
We focused on well-being and to turn on the other way around the mindset of technology. Technology should work for you, not against you.

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ZZZMART is a simple sleep aware app for

Iphone and Android

Project:
Role:
Date:
Type:
Description:
Zzzmart
Gonçalo - Main Designer
June 2020
App
Well-being platform to control the time you spent online
This project was made for the university and it consists on creating an app that controls your sleep habits, and makes you understand your sleeping habits and also your dreaming habits.
Connect with yourself is very important to connect with you.

We created 2 main types of options: to check your dreams as they are, and the inferences we make about them.
Goals
- Check your sleep habits
- track dreams
- understand your unconscious
- take inferences from your dreams
Process
Our main reason for the creation of this innovation was that a big range of people do not remember what they have been dreaming, and they also do not directly use their dreams on their creative process.
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We believe that ideas can be understand from your sleeping habits and the way you dream, and that it can be extremely valuable in order to understand who you are.
We want to make a universe where we promote well-being and that you can take the most out of yourself for your self.
Target Group
- People who want to explore their dreams
- people who want promote well-being
Failures and Learnings
Some early sketches displayed people sleeping and depressed, and presenting to some organisations, the feedback I received was that it was not the most prone to feel that way, afterwards, I decided to go in a more well-being direction.
Final design
The final design focuses on doing one job well: converting a foreign currency into the customer’s home currency. Features such as currency fluctuation graphs, in-app settings and notifications were not necessary for this job.
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One of the most unique aspects of Root-in is the formatting of the currencies, with the correct symbol, correct number of decimal places, decimal divider and group dividers.

Don't scroll life, time smart your future.


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I design all types of digital work, and I'm honoured to help my clients to achieve their goals.

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I love to create new ideas, and to combine ideas from different concepts into reality.

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We combine different areas of web design include web graphic designto interface design, to search engine optimization.

Creating well-being together

Whether you have a rockstar budget or a normal budget with great spirit, let's chat, have a warm coffee and make work done. I look forward to build new exciting products together.
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